Monday, December 25, 2017

Deep Work: Rules for Focused Success in a Distracted World

Cal Newport
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One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.

In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.

(Excerpt from amazon.com)

每天最重要的2小時 : 神經科學傢教你5種有效策略, 使心智有高效率表現, 聰明完成當日關鍵工作 (Two Awesome Hours)

喬許.戴維斯 (Josh Davis)
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Amazon.com商業理財/個人成長類百大暢銷書

本書結合神經科學和心理學的研究,引據十數項研究成果與大量文獻結論,提出5種有效策略,配合人體生理系統的最適運作狀態,我們每天至少都能創造出2小時的高效率心智狀態:

• 辨識每個決定點:妥善利用做完一件事或被打斷後的5分鐘,想一下後續該處理哪件事;別擔心「浪費時間」的問題,想趕快做事的急迫感,有時會讓我們先把時間誤用在不重要的事上,消耗我們的心力。

• 管理心智能量,善用好情緒與壞情緒:所有事都會消耗心智能量、引發情緒,學會在心智疲勞之前,先集中精神做最重要的事。全球流行天后碧昂絲(Beyoncé)說:「緊張,讓我表現得更好」;正面情緒是養分,但負面情緒不必然是毒素,正、負面情緒都可以用來提升工作表現與成果。

• 停止對抗分心,學會放自己一馬:專注是成功的要素,但人類的注意力系統天生善於留意分心事物,這是演化的生存必要策略之一。學會讓心思漫遊,東想西想、作作白日夢,對提升創意和思考未來都有幫助。

• 妥善利用身心關連性:掌握運動和飲食的訣竅,能讓你表現得更出色。適量、溫和的運動可以提升專注力和心智能量,吃什麼、怎麼吃、一次吃多少,也會影響你的表現。咖啡因有助於提升效率,但不是喝多就有用,少即是多,無效時小睡10分鐘更好。

• 打造對自己有益的工作環境:辦公環境中的噪音、光線和桌邊雜物,都會影響你的工作效能。斷斷續續的談話聲,是專心工作的頭號勁敵,但戴耳機聽音樂並非最佳解方。較昏暗的光線可催生創意,辦公空間大一點,則有助於多冒點險、展現領導自信。

(摘錄自博客來網路書店)



Monday, December 18, 2017

The Remains of the Day

Kazuo Ishiguro (石黑一雄)
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From the winner of the Nobel Prize in Literature, here is the universally acclaimed novel—winner of the Booker Prize and the basis for an award-winning film.

The novel's narrator, Stevens, is a perfect English butler who tries to give his narrow existence form and meaning through the self-effacing, almost mystical practice of his profession. In a career that spans the second World War, Stevens is oblivious of the real life that goes on around him -- oblivious, for instance, of the fact that his aristocrat employer is a Nazi sympathizer. Still, there are even larger matters at stake in this heartbreaking, pitch-perfect novel -- namely, Stevens' own ability to allow some bit of life-affirming love into his tightly repressed existence.

(Excerpt from amazon.com)

未來簡史:從智人到神人 (Homo Deus)

尤瓦爾·赫拉利 (Yuval Noah Harari)
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進入21世紀後,曾經長期威脅人類生存、發展的瘟疫、飢荒和戰爭已經被攻克,智人面臨著新的待辦議題:永生不老、幸福快樂和成為具有“神性”的人類。在解決這些新問題的過程中,科學技術的發展將顛覆我們很多當下認為無需佐證的“常識”,比如人文主義所推崇的自由意志將面臨嚴峻挑戰,機器將會代替人類做出更明智的選擇。

更重要的,當以大數據、人工智能為代表的科學技術發展的日益成熟,人類將面臨著從進化到智人以來最大的一次改變,絕大部分人將淪為“無價值的群體”,只有少部分人能進化成特質發生改變的“神人”。

未來,人類將面臨著三大問題:生物本身就是算法,生命是不斷處理數據的過程;意識與智能的分離;擁有大數據積累的外部環境將比我們自己更了解自己如何看待這三大問題,以及如何採取應對措施,將直接影響著人類未來的發展。

(摘錄自amazon.cn)


Monday, December 11, 2017

Lab Girl

Hope Jahren 
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Lab GirlWinner of the National Book Critics Circle Award for Autobiography
Winner of the AAAS/Subaru SB&F Prize for Excellence in Science Books
Finalist for the PEN/E.O. Wilson Literary Science Writing Award

Geobiologist Hope Jahren has spent her life studying trees, flowers, seeds, and soil. Lab Girl is her revelatory treatise on plant life—but it is also a celebration of the lifelong curiosity, humility, and passion that drive every scientist. In these pages, Hope takes us back to her Minnesota childhood, where she spent hours in unfettered play in her father’s college laboratory. She tells us how she found a sanctuary in science, learning to perform lab work “with both the heart and the hands.” She introduces us to Bill, her brilliant, eccentric lab manager. And she extends the mantle of scientist to each one of her readers, inviting us to join her in observing and protecting our environment. Warm, luminous, compulsively readable, Lab Girl vividly demonstrates the mountains that we can move when love and work come together.

(Excerpt from amazon.com)

10秒內言之有物的即答思考法:5天打造你的獨特觀點,立刻放大工作能見度!

齋藤孝
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「立即表達」自我想法,是現在及未來最需要的能力。
無論是求職面試、開會討論、主管提問、企劃提案……
想要在職場中勝出,你必須懂得瞬間思考,說、寫出與眾不同的獨家觀點!

‧你的臉書都在轉載文章?要寫出自己的看法,總是有點困難?
‧開會討論,怎麼擠都只能說:「還好」、「沒意見」?
‧主管突然問:「你怎麼想?」是否能在10秒內提出看法?
‧對方忽然提出一篇報導、時事,是否有自信立即發表評論?

同事、主管甚至是朋友,多半從你網路發文、聊天、面試、會議及企劃提案中……
偷偷觀察你這個人有沒有想法。
沒有一個主管,會重用只懂得照本宣科、聽話辦事、工作等待他人指示的員工;
反過來說,只要10%帶有獨家觀點的「說、寫能力」,
就能讓別人覺得你「不太一樣」,工作上勢必比別人掌握更多機會。

但獨立思考、10秒內即答,並不是要你無中生有。
想要讓人忍不住讚賞:「這個觀點真精采」、「這個人有深度」,
日本知名企業教育大師、溝通專家──齋藤孝,要教你,
5天利用「平常就在做的事」,社群網站發文、看電視偷學、
運用即答思考技巧,開闢出新的想法!

(摘錄自博客來網路書店)

Monday, December 4, 2017

Swing Time

Zadie Smith
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A New York Times bestseller * Finalist for the National Book Critics Circle Award for Fiction * Longlisted for the Man Booker Prize  

“This is a story at once intimate and global, as much about childhood friendship as international aid, as fascinated by the fate of an unemployed single mother as it is by the omnipotence of a world-class singer…Smith’s attention to the grace notes of friendship is as precise as ever…’Swing Time’ uses its extraordinary breadth and its syncopated structure to turn the issues of race and class in every direction…We finally have a big social novel nimble enough to keep all its diverse parts moving gracefully toward a vision of what really matters in this life when the music stops.”—Ron Charles, Washington Post

“A dance itself, syncopated, unexpected, and vital…Swing Time may not parse easily and fits no mold, but it is uncommonly full of life.” —Claire Messud, The New York Review of Books

(Excerpt from amazon.com)

微權力: 從會議室、軍事衝突、宗教到國家,權力為何衰退與轉移,世界將屬於誰? (The End of Power)

摩伊希斯.奈姆 (Moisés Naím)
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掌權者為什麼失勢?失去的權力到誰手上?
國家未來領導人必讀,關心社會的公民必看

Facebook創辦人祖克柏強力號召粉絲共讀,全美緊急再版!
每周銷售破萬本,強勢擠進亞馬遜暢銷TOP10!

權力的演變正在改變世界
人人都可以更有權力

本書做了幾項大膽預言:
1. 壟斷社會的「大巨頭」與新興的「微權力」之間將出現角力,「微權力」將逐漸取代傳統的社會結構。
2. 權力不單被分散,甚至被蠶食。當權者行使權力要更加克制,否則失勢的機會將會大大提高。
3. 權力不再只掌控在菁英手上;發明家、社運分子甚至恐怖分子的影響力將大大提升。
4. 「微權力」可以推翻政權、打倒壟斷事業、開發新市場。但也可能帶來混亂,令社會癱瘓。

(摘錄自博客來網路書店)

Monday, November 27, 2017

To the Bright Edge of the World: A Novel

Eowyn Ivey
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PNBA 2017 Award Winner
One of the Best Books of 2016--Amazon
A Washington Post Notable Book of 2016
A Goodreads Choice Award Nominee
A Library Journal Top 10 Book of 2016
A BookPage Best Book of 2016

In the winter of 1885, decorated war hero Colonel Allen Forrester leads a small band of men on an expedition that has been deemed impossible: to venture up the Wolverine River and pierce the vast, untamed Alaska Territory. Leaving behind Sophie, his newly pregnant wife, Colonel Forrester records his extraordinary experiences in hopes that his journal will reach her if he doesn't return--once he passes beyond the edge of the known world, there's no telling what awaits him ...

"To the Bright Edge of the World moves seamlessly through different times and different voices to depict an often harrowing journey that leads the central characters to question all that they 'have known as real & true.' Ivey's novel is a dazzling depiction of love, endurance, courage, and wonder, and a worthy successor to The Snow Child." ―Ron Rash, author of Serena

"Beautifully told...a page-turner, a fascinating story that is broad in its scope as it is compassionate in its message...Ivey has created a world that is dangerous and beautiful, worrisome and satisfying, all in a novel that readers will not soon forget." ―Jim Carmin, The Miami Herald

"Powerful...Ivey is a gifted storyteller and a lyrical prose stylist...remarkable." ―Amy Greene, New York Times Book Review

"An epic adventure story that seems heir to the tradition of Melville's own sweeping and ambitious literary approach to the age-old struggle of humans versus nature...an absorbing and high-stakes read." ―Kathleen Rooney, The Chicago Tribune

(Excerpt from amazon.com)

第四次工業革命 (The Fourth Industrial Revolution)

克勞斯.施瓦布 (Klaus Schwab)
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★本書榮獲亞馬遜網路書店2017最佳商管書TOP20!

第四次工業革命正如海嘯般地席捲全球,
在這個新世界裡,不再是大魚吃小魚,
而是快魚吃慢魚!

未來5年全球15大經濟體,
將因機器人和人工智慧的興起,
導致510萬個工作消失 !
和前三次工業革命全然不同,
第四次工業革命不僅改變我們的世界,
也改變了我們是誰!

蒸汽機的發明驅動了人類史上第一次工業革命;電力的使用帶來了第二次工業革命,半導體、電腦、網路的問世再度催生了第三次工業革命;隨著科技快速的進程,第四次工業革命也已經悄然開始,並且正以前所未見的速度席捲全球,徹底顛覆我們的生活、工作和互相關聯的方式,無論是規模、廣度,還是複雜程度,第四次工業革命都與人類過去經歷的變革截然不同。其中可植入技術、數位化身分、物聯網、3D列印、無人駕駛、人工智慧、機器人、區塊鏈、大數據、智慧城市等技術變革都將對全人類帶來顛覆性的影響。

本書作者為被視為全球經濟風向球的「世界經濟論壇」創辦人與執行主席克勞斯.施瓦布,他在本書中提醒,人類若無法做好因應這波科技海嘯的準備,機器人等技術創新,將導致大量工作消失,而最直接受衝擊的,就是中產階級。更重要的是,各種科技的匯流改變的不僅是我們的工作和生活,而是我們是誰!

(摘錄自博客來網路書店)


Monday, November 20, 2017

The Gene: An Intimate History

Siddhartha Mukherjee
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THE #1 NEW YORK TIMES BESTSELLER
A Wellcome Book Prize Finalist
A New York Times Notable Book
A Washington Post and Seattle Times Best Book of the Year

From the Pulitzer Prize-winning, bestselling author of The Emperor of All Maladies—a magnificent history of the gene and a response to the defining question of the future: What becomes of being human when we learn to “read” and “write” our own genetic information?

Siddhartha Mukherjee has a written a biography of the gene as deft, brilliant, and illuminating as his extraordinarily successful biography of cancer. Weaving science, social history, and personal narrative to tell us the story of one of the most important conceptual breakthroughs of modern times, Mukherjee animates the quest to understand human heredity and its surprising influence on our lives, personalities, identities, fates, and choices.

Throughout the narrative, the story of Mukherjee’s own family—with its tragic and bewildering history of mental illness—cuts like a bright, red line, reminding us of the many questions that hang over our ability to translate the science of genetics from the laboratory to the real world. In superb prose and with an instinct for the dramatic scene, he describes the centuries of research and experimentation—from Aristotle and Pythagoras to Mendel and Darwin, from Boveri and Morgan to Crick, Watson and Franklin, all the way through the revolutionary twenty-first century innovators who mapped the human genome.

As The New Yorker said of The Emperor of All Maladies, “It’s hard to think of many books for a general audience that have rendered any area of modern science and technology with such intelligence, accessibility, and compassion…An extraordinary achievement.” Riveting, revelatory, and magisterial history of a scientific idea coming to life, and an essential preparation for the moral complexity introduced by our ability to create or “write” the human genome, The Gene is a must-read for everyone concerned about the definition and future of humanity. This is the most crucial science of our time, intimately explained by a master.

(Excerpt from amazon.com)

觸景生情──幾代香港人的生活記憶

鄭寶鴻
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全書收錄約二百幅精選舊照片,生動展現鄭寶鴻所收藏的香港,為讀者重構祖父輩們的奮鬥故事,過得雖苦,當中卻有活力無限、希望在前的一點甜。

循著香港人走過的足跡,反覆嚴謹考證圖像與文獻,本書作者鄭寶鴻以個人經歷作引子,帶領讀者從民生居住、攤販商貿、「紅白」儀式與玩樂消遣、交通等方面細味舊日人情。大牌檔、大馬路走地雞、僱警迎親送殯、代客寫信神槍手、OL午餐專人送到、單車電車拍拖駛過……一幕幕已然消失的老香港風景在書中重現,並輔以詳盡解說,圖文並茂地述說人間百態,既側寫歷史,更貼地活潑地反映了幾代香港人的生活記憶。

(摘錄自cp1897.com.hk)

Monday, November 13, 2017

Before the Fall

Noah Hawley
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Winner of the 2017 EDGAR AWARD FOR BEST NOVEL and the 2017 INTERNATIONAL THRILLER WRITERS AWARD FOR BEST NOVEL

On a foggy summer night, eleven people--ten privileged, one down-on-his-luck painter--depart Martha's Vineyard on a private jet headed for New York. Sixteen minutes later, the unthinkable happens: the plane plunges into the ocean. The only survivors are the painter Scott Burroughs and a four-year-old boy, who is now the last remaining member of an immensely wealthy and powerful media mogul's family.

Was it by chance that so many influential people perished? Or was something more sinister at work? A storm of media attention brings Scott fame that quickly morphs into notoriety and accusations, and he scrambles to salvage truth from the wreckage. Amid trauma and chaos, the fragile relationship between Scott and the young boy grows and glows at the heart of this stunning novel, raising questions of fate, morality, and the inextricable ties that bind us together.

Kristin Hannah raves, "Noah Hawley really knows how to keep a reader turning the pages... a complex, compulsively readable thrill ride of a novel."

(Excerpt from amazon.com)

零秒思考力 : 全世界最簡單的腦力鍛鍊

赤羽雄二
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一個主題、一張A4紙、一分鐘、一天10張
短短三週就能達到95%的腦力開發。
確實鍛練出連麥肯錫都無法實現的瞬間思考力。

只要把浮現於腦海中的想法,逐一寫在A4紙上,
就能夠鍛鍊你的腦力與領導力!

猶疑困惑的時間為零、
煩惱憂慮的時間為零、
瞬間掌握現狀的時間為零、
釐清問題的時間為零、
想出解決方案的時間為零、
做出行動決策的時間為零……
思考重「質」也重「速度」,
將兩者同時達到極致,正是「零秒思考力」的威力!

零秒思考,是一場意識與行動的改革。
為何明明提案在即,思緒卻毫無進展?!

對組織來說,人才的戰鬥力將大幅影響著公司的未來,
但不論是學校教育或工作訓練,都不曾教導我們「如何深入思考」?

本書作者活躍於麥肯錫顧問公司十數年,
親自驗證上萬張A4筆記後,所創造的獨一無二「零秒思考力」,
是最簡單、且最有效的腦力鍛鍊方法。

到目前為止,已成功傳授上千名商務人士驗證,
對於掌握現狀、釐清問題或實際行動,都能立即浮現想法。
即使是人生突如其來的變化,也能面對及預測未來。

(摘錄自博客來網路書店)

Monday, November 6, 2017

Steps to Writing Well with Additional Readings

Jean Wyrick
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Writing well is just a step away! Join the thousands of students who have learned to write well with Jean Wyrick's clear, thoughtful advice. STEPS TO WRITING WELL WITH ADDITIONAL READINGS, 10th Edition, is the ultimate step-by-step guide to writing effective academic essays. Wyrick offers friendly, practical guidelines for composing different types of essays, with discussion of everything from choosing a topic to developing an essay to polishing your prose. This 10th edition includes new "Visualizing the Process" flowcharts that provide at-a-glance summaries of the steps for completing each of the major assignments in the text; many new professional readings and sample essays that offer useful models for academic writing and also touch on engaging topics intended to spark ideas for your own writing; and a wealth of exercises, group activities, and longer assignments that provide additional essay topic ideas and opportunities to apply and review what you are learning.

(Excerpt from amazon.com)

讀書便佳

董橋
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本書《讀書便佳》是作者2017年最新作品,全書未曾發表。

作者說,為了寫這本新書他翻看了箱子裏許多陳年筆記,補讀了許多沒有細讀的舊書,也重讀了許多偏愛的老書。作者愛零零星星寫些隨筆札記,記錄讀書的一慮和一得。這樣的寫法不是新穎的嘗試,明清筆記文學前代啟發後代,代代相傳,煥然成風,雲蒸霞蔚。十八十九世紀英國不少散文名家都偏愛這樣瑣碎的寫法,匯之成書,裁之成篇。二十世紀初葉英國出版界出過袖珍送禮的小書裁錄著名散文家文集裏的雋語警句。

作者總覺得中國文化的精髓離不開幽情,閑適:「英國人只在下午茶座上才追求幽情和閑適,不夠的。」我們說「東平云為善最樂,紫陽曰讀書便佳。」為善講機緣,讀書是本份,這本新寫的書取名《讀書便佳》,企盼的不是名成也不是利就,塵世喧囂,爭逐齷齪,一卷在手,字裏徘徊,悠忽間一個回眸的欣喜一次促膝的交會,那才是佳趣。

(摘錄自cp1897.com.hk)


Monday, October 30, 2017

The Great Escape : Health, Wealth, and the Origins of Inequality (財富大逃亡)

Angus Deaton
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Angus Deaton was awarded the Nobel Memorial Prize in Economic Sciences for his analysis of consumption, poverty, and welfare in 2015.

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton--one of the foremost experts on economic development and on poverty--tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world. Deaton takes an in-depth look at the historical and ongoing patterns behind the health and wealth of nations, and addresses what needs to be done to help those left behind.

Deaton describes vast innovations and wrenching setbacks: the successes of antibiotics, pest control, vaccinations, and clean water on the one hand, and disastrous famines and the HIV/AIDS epidemic on the other. He examines the United States, a nation that has prospered but is today experiencing slower growth and increasing inequality. He also considers how economic growth in India and China has improved the lives of more than a billion people. Deaton argues that international aid has been ineffective and even harmful. He suggests alternative efforts--including reforming incentives to drug companies and lifting trade restrictions--that will allow the developing world to bring about its own Great Escape.

Demonstrating how changes in health and living standards have transformed our lives, The Great Escape is a powerful guide to addressing the well-being of all nations.

(Excerpt from amazon.com)

不當行為 : 行為經濟學之父教你更聰明的思考、理財、看世界 (Misbehaving)

理查.塞勒 (Richard H. Thaler)
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2017年諾貝爾經濟學獎得主,行為經濟學之父,理查‧塞勒半自傳性代表作!

‧ 美國亞馬遜、《紐約時報》暢銷書排行榜冠軍
‧ 《經濟學人》年度選書
‧ 《金融時報》、麥肯錫年度最具影響力 6 本書之一
‧ 諾貝爾經濟學獎得主 丹尼爾‧康納曼、羅伯‧席勒 共同推薦
‧ 台大經濟系副教授馮勃翰 審定.導讀

人類會做出不符經濟學預測的行為?當我們談到經濟時,真該把自己擺進算式裡!

行為經濟學無所不在,諸如國家政策、企業管理,以及逛超商要不要買「第二件半價」等思考模式,皆與這門學科有密不可分的關係。英美各國政府、世界頂尖大學、金融界已將行為經濟學應用在政策執行與規畫管理上。

傳統經濟學假設經濟人是理性的,以追求最大利益為前提,但是行為經濟學之父塞勒博士指出,人類並非完全理性,我們不如愛因斯坦聰明,也沒有苦行僧的自制力,而是有熱情有偏見有衝動的人類。我們會在發薪日去大血拚,還會因為股市短期獲利而影響判斷,所做的決定反而與經濟學家假設的標準性模型相去甚遠,更有甚者,這種不合理行為會造成嚴重的後果。因此,經濟的核心是人──可預測卻易犯錯的個人,我們需要的是以真實人類為主體的經濟模型,才能幫助個人、企業,以及政府做出更好的決定。

本書行文幽默風趣,塞勒博士的研究貼合現實,能夠引導讀者在日趨複雜難懂的世界中做出更聰明的決定,並且將行為經濟學應用在生活各個層面中,包括理財、購物、投資等,將會徹底改變讀者對經濟學、自己,以及整個世界的看法。

我們每一天都在應用行為經濟學:

◎ 300元購入的紅酒現增值為3,000元,收藏家不願賣出,只偶爾開一瓶來喝,也不想花3,000元買酒。為何他寧願喝現值3,000元的酒,卻不想花同樣金額買酒或賣掉原先的收藏?

→ 這就是「機會成本」。無論喝掉藏酒或買新酒,機會成本是一樣的,可是一般人很難在機會成本和掏出現金之間畫上等號。放棄賣出賺錢的機會,感覺不像從皮夾裡拿出錢來那麼難受,相較於親手奉上實實在在的現金,機會成本既模糊又抽象。

◎ 黎妮雅願意開十分鐘的車去買原為500元,折價後少100元的鬧鐘,卻不願意為了定價5萬元的電視機,開十分鐘的車買折價100元的同樣商品。

→ 儘管這十分鐘都價值100元,但是我們較願意為了定價500元的鬧鐘多跑一趟,正是因為電視機省下的錢算不上是「最小可覺差異」。一般人對於獲得和損失皆呈現敏感度遞減,面對獲得,我們抱持著風險規避態度,面對損失,卻抱持風險偏好態度。

◎ 文斯付了3萬元的室內網球場會員費,他罹患網球肘後依然忍痛繼續打了三個月,只因不想浪費已繳的會員費,直到疼痛變得完全無法忍受才決定放棄。

→ 繼續打球對財務有助益嗎?或只是覺得「浪費錢」而有罪惡感?傳統經濟學家認為應該忽略沉沒成本,偏偏人們無法忘懷。如果花錢買了卻沒用,感覺很像實際損失那些錢。我們應該要知道忽略沉沒成本是完全符合理性,甚至是必要的。

◎ 學校在數學大考前五天傳簡訊通知家長,此作法提升數學測驗成績的程度相當於額外多上一個月的課。家長與學生們都說他們希望該作法能持續下去,顯然他們挺樂意被輕輕推一把。

→ 「推力」是吸引我們注意力和影響行為環境的某些小功能。人會犯下可預測的錯誤,如果我們能夠預期這些錯誤,就能先想辦法以減少錯誤發生,或提醒人們可能會忽略的事情,發簡訊就是方法之一。

(摘錄自博客來網路書店)