Letting Go of the Words : Writing Web Content that Works

Janice (Ginny) Redish
online access from Ebook Central Academic Complete
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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

•New material on content strategy, search engine optimization, and social media
•Lots of new and updated examples
•More emphasis on new hardware like tablets, iPads, and iPhones

"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." -e.learning age, Nov 2014

(Excerpt from amazon.com)