Monday, November 25, 2013

The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences

Mark Smiciklas
online access from Safari books online
check holdings in CityU Library Catalogue

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains:
* What infographics are, and why they work so well
* How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts
* How to communicate the "personal" through infographics
* Best practices for observation, processing ideas, creating highly effective infographics, and publishing them
* How to plan for and measure the ROI of infographics
* And much more...

(Excerpt from amazon.com)


電影不散場

曾偉禎 著
online access from AiritiBooks
check holdings in CityU Library Catalogue
check print books on the same subject in CityU Library Catalogue

電影散場後,總有某些意味深長的橋段縈繞在心頭,久久不肯散去……
它潛入你我生活的空隙中,醞釀成新的經驗、新的滋味……

繼廣受好評的《從心看電影》後,
影評家曾偉禎再度跳脫傳統的影評框架,
從心靈的角度出發,
探討故事起承轉合裡的寓意與象徵、
故事角色裡的人心與人性。

書中電影取材多元,
有刻畫人類貪欲與自省的《阿凡達》、
探索自我與人我的《美味關係》等好萊塢大製作;
亦有呈現黃土高原天地人的紀錄片《黃羊川》、
寫下國片傳奇一頁的《海角七號》、
描述生命最終樂章的日本電影《送行者》,
以及揭露神祕輪迴啟示的西班牙電影《安娜》……等,共二十八部電影。

翻開書頁,
跟著作者走入心中那座戲院吧!
電影永不散場,
因為它始終在我們的生命中不斷上映。

(摘錄自博客來網路書店)


Monday, November 18, 2013

The Unwritten Rules of PhD Research

Marian Petre and Gordon Rugg
online access from ebrary
check holdings in CityU Library Catalogue

"I feel grateful to have found this book only a year into my PhD. It has opened my eyes to the world of academia. There is more to a PhD than just research in the sense of working on a problem, getting some results and publishing your findings. This book has allowed me to open my eyes and see all the other things I should be doing to fully succeed at my endeavour of becoming a researcher myself."
Dominic Hosler, University of Sheffield

This bestselling book on the process of PhD research provides readers with engaging discussion and comprehensive guidance on aspects that other books don't usually mention.

Covering all the key topics of the previous edition, including what a PhD is really about, how to do one well, how to decipher what your supervisor actually means by terms like 'good referencing' and 'clean research question', and how to design, report and defend your research, the authors continue to offer an accessible, down-to-earth, and insightful account of the whole PhD process. Their advice addresses how to avoid some of the pitfalls en route to a successful submission.

Updated throughout, the new edition includes new material on:
• Critical thinking
• Research skills
• The route to research independence
• Different models of study

(Excerpt from amazon.com)


漢字王國 : 講述中國人和他們的漢字的故事

林西莉 著
online access from SuperStar Digital Library
check holdings in CityU Library Catalogue

《漢字王國》是林西莉女士耗時八年完成的一部介紹中國語言和文字的力作。作品問世後得到廣大讀者和文化界的很高評價,並很快被譯成英文、芬蘭文、德文和法文。林西莉女士是瑞典著名漢學家、作家和中國問題專家,20世紀60年代初曾在北京大學留學,後來多次到中國訪問,在山東、山西有她自己的點(村莊),隔一段時間她就到那些地方看一看,從而準確地了解中國政治、經濟、文化和社會的變化。因此她的有關中國的文章、講話顯得分外忠實、可信。

本書以圖文並茂的形式講述中國文字的起源和特點,選取200多個與人的生活有關的字進行細緻的講解,如與人的身體、住房、器皿、絲和麻、家畜、農具、車船、道路等有關的字,同時分析和描述中國人的生活方式和風俗習慣,從而使人加深對文字的理解。既有深度,又很好讀。

(摘錄自博客來網路書店)



Monday, November 11, 2013

The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty

Sam L. Savage
online access from Books24x7
check holdings in CityU Library Catalogue

A must-read for anyone who makes business decisions that have a major financial impact.

...  In The Flaw of Averages, Sam Savage­known for his creative exposition of difficult subjects­describes common avoidable mistakes in assessing risk in the face of uncertainty. Along the way, he shows why plans based on average assumptions are wrong, on average, in areas as diverse as healthcare, accounting, the War on Terror, and climate change. In his chapter on Sex and the Central Limit Theorem, he bravely grasps the literary third rail of gender differences.

Instead of statistical jargon, Savage presents complex concepts in plain English. In addition, a tightly integrated web site contains numerous animations and simulations to further connect the seat of the reader’s intellect to the seat of their pants.

The Flaw of Averages typically results when someone plugs a single number into a spreadsheet to represent an uncertain future quantity. Savage finishes the book with a discussion of the emerging field of Probability Management, which cures this problem though a new technology that can pack thousands of numbers into a single spreadsheet cell.

(Excerpt from amazon.com)


她的城.張愛玲地圖

淳子 作
online access from AiritiBooks
check holdings in CityU Library Catalogue


總還有些什麼留下來的
她的城
她的房子
她的文字
她的悲涼


「舊家是張愛玲文字的原鄉。」作者淳子女士一語道盡了「張愛玲式的華麗與蒼涼」--那絕美的文字,所謂何來。

張愛玲的創作與上海這座大城市是分不開的。透過描寫都市生活的繁華與墮落,以及城市男女的情愛與孤寂,張愛玲的心靈在文字中得到釋放。想要走進張愛玲的世界,唯有走進她曾駐足過的這座城市。

在無數的張愛玲追隨者中,淳子女士憑藉其對上海史的研究專業,以及對張愛玲作品透澈的理解與掌握,在一條條人事已非的弄堂、一棟棟人去樓空的建築,以及一份份片段瑣碎的歷史文獻中,戮力爬梳,細心彙整,將張愛玲的作品一一對照史料,重現張氏創作生涯的華采段落,繪製了這份專屬於張愛玲的城市地圖。

因為有淳子女士鍥而不捨地追尋,鉅細靡遺地考證,我們才能從《孽海花》裡,看見張愛玲如何在康樂村的童年時光中,不經意洩漏了戀父情結;從《易經》裡得知她對母親的愛恨矛盾,如何在開納公寓中一發不可收拾;又從《小團圓》裡體會讓她刻骨銘心的胡蘭成,如何在美麗園裡讓她不知所措。

這份地圖,標記了張愛玲一生的情感座標。隨著時光逝去,情淡人散,只剩下當年張愛玲的住所還在。唯有張愛玲的文字常駐,依然在後世讀者心中熠熠閃耀。

(摘錄自博客來網路書店)



Monday, November 4, 2013

Picture Perfect Practice: A Self-Training Guide to Mastering the Challenges of Taking World-Class Photographs

Roberto Valenzuela
online access from Safari books
onlinecheck holdings in CityU Library Catalogue

Translating the chaos of the real world into a breathtakingly simple, beautiful photograph can often seem like an impossible task. With busy, cluttered backgrounds and subjects who don’t know how to pose, how can you take control and get a great shot no matter the situation? In Picture Perfect Practice, photographer Roberto Valenzuela breaks down the craft of photography into three key elements–locations, poses, and execution–that you can use to unlock the photographic opportunities lying beneath every challenging situation.

Valenzuela stresses the need for photographers to actively practice their craft every day–just like you would practice a musical instrument–in order to master the art of making great images. With chapters that offer practice exercises to strengthen your photographic abilities, you’ll learn how to approach a scene, break it down, and see your way to a great photograph. The Location section features chapters that cover symmetry, balance, framing, color elements, textures, and much more. The Posing section includes the Five Key Posing Techniques that Valenzuela uses every time he’s shooting people, as well as a complete list of poses and how to achieve, customize, and perfect them. The Execution portion, with sections like “Lighting through Direction” and “Simplicity through Subtraction,” reveals Valenzuela’s overall approach to getting the shot. The book also includes an inspiring and helpful chapter on deliberate practice techniques, where Valenzuela describes his system for practicing and analyzing his work, which leads to constant improvement as a photographer.

If you’ve been frustrated and overwhelmed by the challenges of real-world locations, posing your subjects, or executing a great image–or if you simply want to become a better shooter but don’t know where to start–Picture Perfect Practice gives you the tools and information you need to finally become the kind of photographer you’ve always wanted to be: the kind who can confidently walk into any location, under any lighting condition, with any subject, and know that you can create astonishing photographs that have a timeless impact.

(Excerpt from amazon.com)

Portrait Photography
Portrait Painting
[Accessible on Campus Only]



攝影眼 : 視覺語言的字彙與文法 (Photographically Speaking)

David DuChemin
online access from AiritiBooks
check holdings in CityU Library Catalogue
check print books on the same subject in CityU Library Catalogue

拍出會說話的好照片,學習運用視覺語言的字彙和文法
在欣賞一張攝影作品時,我們的對話往往都從「我喜歡這張照片」開始,但不幸的是,也就這樣結束了。照理來說,下一個問題應該是「為什麼?」然而這問題總是少有人問得出口,也少有人答得出來。身為攝影師,我們常常無法好好談論影像,因為,老實說,我們根本不知該如何理解影像。若我們無法理解影像以及其中的「視覺語言」(影像是如何結構出來的、如何產生效果、又為何能產生效果),那麼當我們站在相機背後時,是否真能拍出最能傳達自身觀點、自身原始意圖的影像?觀點極為重要,但它並非攝影的終極目標,傳達才是目標。而為了能充分傳達自我,我們就必須學習並運用視覺語言的字彙和文法。

本書主要目的,是在學習攝影的視覺語言,以便更清楚地表達出影像成功的原因與方式,並進而有意識地運用該視覺語言來創作影像,使我們成為可充分傳達,且能徹底溝通自身觀點的優秀攝影師。透過將視覺語言分解成兩種主要要素(一是形成其字彙的「元素」,另一則是代表了文法的「決策」)之方式,本書將這些原本深奧、艱澀的內容,轉變成易懂又實用的內容,可讓您馬上吸收,並有效提升其攝影力。元素就是影像的「字彙」,是我們配置在畫面裡的東西,包括:線條、曲線、光線、色彩、對比等等;決策則是我們組合這些元素時,為了能充分傳達、溝通自身觀點而做的選擇,這些選擇包括了:取景方式、透視角度、觀看角度、平衡、對焦及曝光等等。

影像框架中的所有內容都有其意義,而 duChemin 主張,攝影師必須有意識地、謹慎地選擇要將哪些元素框入畫面,並決定畫面的結構與呈現方式。在本書後半部,duChemin 更進一步將這套方法應用在他自己的作品上,帶領你探索 20 張影像作品中的視覺語言,並討論那些刻意挑選的元素與決策,是如何進入了影像的創作之中,並為其成功帶來貢獻。

(摘錄自博客來網路書店)


Featured Group: Photography
(Works by significant photographers from the late 19th century to the present, chronicling people, events, and places of our time, as well as images documenting the development of landmark processes and technologies, from early daguerreotypes to contemporary prints.)
[Accessible on Campus Only]