Monday, February 27, 2012

The 48 Laws of Power

Robert Greene
online access from EBSCOhost Audiobook Collection
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Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.

Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life.

Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

(Excerpt from amazon.com)

蘋果模式: 全世界都讚嘆的創新管理學(The Apply Way)

傑弗瑞・庫魯聖 (Jeffrey L. Cruikshank)
online access from McGraw-Hill Education
online access from ProQuest Ebook Central
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……蘋果電腦公司一飛沖天,到達令人暈眩的成功高峰。但這一路走來,並非平步青雲。該公司的傳奇人物、共同創辦人賈伯斯親身目睹這一路的曲折起伏。從一九八三年推出笨重不牢靠、一台近一萬美元的“麗莎”(Lisa)電腦,到最近締造驚人銷售量的突破性產品iPod,蘋果電腦公司不僅多次改造本身,也帶動了整個電腦產業的革命,它的秘訣是什麼?本書為你深入剖析。

在快速變遷的科技界,蘋果電腦從曲折辛苦的歷程中學到寶貴的智慧:不論你有多聰明,都不能僅憑己力,單打獨鬥。市場快速變化,技術愈來愈複雜,太多精英人才投資太多時間及金錢於創新。本書揭露使蘋果電腦公司保持領先的秘訣與管理原則,包括創新產品的發展、尖端的行銷策略、精緻時髦的設計與包裝、高績效的公司文化。你將會發現,蘋果電腦公司結合了一致性、持續性,以及貫徹始終,並且在願景與務實之間取得巧妙的平衡。依循蘋果電腦的12創新管理課,學習如何做到:

•顧客至上
•產品至上
•突破行銷模式
•建立學習型組織

蘋果電腦雖是科技公司,但本書並不是為電腦迷所撰寫,而是為那些想從蘋果電腦公司的勝利與犯錯經驗中學習寶貴啟示的經理人而撰寫,這些成功與失足的高低起伏經驗促使蘋果電腦公司不斷演進,終至迅速地飛入青天,展現驚人的成功。對賈伯斯和蘋果電腦公司裡的夢想家而言,找到未來還不夠,你還必須創造未來。

(摘錄自博客來網路書店)

Monday, February 20, 2012

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

Deepak Malhotra
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If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do?

Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down and start looking for the cheese.

But success in the areas of innovation, entrepreneurship, creativity, leadership and business growth--as well as personal growth--depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question.

Malhotra tells an inspiring story about three unique and adventurous mice--Max, Big and Zed--who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking.

In the face of established practices, traditional ideas, scarce resources and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face--or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else's maze. As Zed explains, "You see, Max, the problem is not that the mouse is in the maze, but that the maze is in the mouse."

(Excerpt from amazon.com)

激蕩三十年: 中國企業 1978-2008

吳曉波 著
online access from Apabi
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儘管任何一段歷史都有它不可替代的獨特性,可是,1978年—2008年的中國,卻是最不可能重複的。在一個擁有近13億人口的大國裡,僵化的計劃經濟體制日漸瓦解了,一群小人物把中國變成了一個巨大的試驗場,它在眾目睽睽之下,以不可逆轉的姿態向商業社會轉軌。

本書記載了中國1978-2008年間的企業變革,作者細緻地描述了中國企業變革的草莽時代,人們從他的文字中可以重溫改革開放初期洶湧的商品大潮和整個社會的躁動與不安,年廣久、步鑫生、袁庚等早期中國改革歷史上的風雲人物一一重現。同時,作者對海爾、聯想、萬科等知名企業的創業期有非常生動的記錄。

書中沒有用傳統的教科書或歷史書的方式來寫作這部著作,而是站在民間的角度,以真切而激揚的寫作手法描繪了中國企業在改革開放年代走向市場、走向世界的成長、發展之路。

作者把人物和事件放在一個國際和國內的政策、社會和當時的現實這樣的大背景中,以整體和個別相結合的描述手法,將一部中國企業的曲折發展歷程清晰地呈現在讀者面前。規模宏大,史料翔實,筆調細緻,整部書稿再現出人們在歷史創造中的激情、喜悅、吶喊和苦惱。

(摘錄自博客來網路書店)

Monday, February 13, 2012

Love & Revolution: A Novel about Song Qingling and Sun Yat-sen (行道天涯)

Ping Lu
online access from ProQuest Ebook Central
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"Death is inevitably the end of a journey. Death also allows the journey to go back to the beginning."

In this bold novel, one of Taiwan's most celebrated authors reimagines the lives of a legendary couple: Sun Yat-sen, known as the "Father of the Chinese Revolution," and his wife, Song Qingling.

Born in 1866, Sun Yat-sen grew up an admirer of the rebels who tried to overthrow the ruling Manchu dynasty. He dreamed of strengthening China from within, but after a failed attempt at leading an insurrection in 1895, Sun was exiled to Japan. Only in 1916, after the dynasty fell and the new Chinese Republic was established, did he return to his country and assume the role of provisional president.

While in Japan, Sun met and married the beautiful Song Qingling. Twenty-six years her husband's junior, Song came from a wealthy, influential Chinese family (her sister married Chiang Kai-shek) and had received a college education in Macon, Georgia. Their tumultuous and politically charged relationship fuels this riveting novel. Weaving together three distinct voices—Sun's, Song's, and a young woman rumored to be the daughter of Song's illicit lover—Ping Lu's narrative experiments with invented memories and historical fact to explore the couple's many failings and desires. Touching on Sun Yat-sen's tormented political life and Song Qingling's rumored affairs and isolation after her husband's death, the novel follows the story all the way to 1981, recounting political upheavals Sun himself could never have imagined.

(Excerpt from amazon.com)

哲學與人生

傅佩榮 著
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人生哲學導師傅佩榮,將過去十七年來,無數次講授哲學與人生的精采課程躍然紙上,讓您宛如親臨古今中外智者所闢的「哲學教室」現場,跟隨他們的腳步,解開人生迷惑,成為自己人生的PH.D.  

曾獲頒教育部教學特優獎、《民生報》評選校園熱門教授的傅佩榮教授自1986年以來,一直於台大開設「哲學與人生」的課程。其授課的內容從中國哲學到西方哲學,從蘇格拉底到孔子,從存在主義到道家的智慧,從神話悲劇到文化視野,深廣豐富、深入淺出,十七年來,座無虛席,深受莘莘學子的喜愛。 本課程更曾獲得台大學生票選為最佳的通識課程,迄今已帶領無數學生,沉浸在豐富精采的哲學世界中。

本書將這些精采課程,融合成十四個與人生問題最有關的哲學主題,系統性地介紹古今中外智者的人生智慧,做深入的探討,是一本學習哲學知識、認識哲學家最佳的入門書。

(摘錄自博客來網路書店)

Monday, February 6, 2012

The Psychology of Happiness: A Good Human Life

Samuel S. Franklin
online access from ProQuest Ebook Central
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When Thomas Jefferson placed "the pursuit of happiness" along with life and liberty in The Declaration of Independence, he was most likely referring to Aristotle's concept of happiness, or eudaimonia. Eudaimonia is not about good feelings but rather the fulfillment of human potentials. Fulfillment is made possible by virtue; the moderation of desire and emotion by reason. The Psychology of Happiness is the first book to bring together psychological, philosophical, and physiological theory and research in support of Aristotle's view. It examines the similarity between Aristotle's concept of virtue and modern cognitive theories of emotion. It discusses the discovery of human potentials, the development of virtue and its neurological basis, the mistaken idea that fulfillment is selfish, and several other issues related to the pursuit of a good human life.

(Excerpt from amazon.com)

悠悠心會: 名家筆下的友情世界

劉虹 選編
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……作為生活在社會中的個人,沒有人不嚮往和追求友情。友情是陽光,溫暖了我們的心靈,使生活變得美好溫馨。因此,《悠悠心會—名家筆下的友情世界》 一書,最能讓我們產生會心不遠的感受。在作家們的筆端,友情是相知既久形成的默契,摒棄了一切繁文縟節,直接走入對方心靈(葉聖陶《與佩弦》);是相互的關係,彼此的欣賞,發自內心而默默無語,有一種如水的平靜和深湛(馮驥才《愛在文章外》);它從來不受職業身份地位差別的限制,只聽從心靈的呼喚(舒婷《在澄澈明淨的天空下》);它又同日夕謀面厮守並無必然關聯,心靈尋找自己的朋友有其獨特的方式,儘管山遙水遠緣慳一面,但數載間的書信往還,已在兩顆心間結成一條堅韌的紐帶,這豈是浮泛的交往所能比及的(韓小蕙《悠悠心會》)! 這些篇章,是友情的記錄,更是心聲的寫照,它們滙合在一起,便奏出了一闋讚頌真摰友情的交響樂,在我們心靈的回音壁上激起宏大悠遠的回響,餘音裊裊,如縷不絕。

(摘錄自書中“此情綿綿無絕期—《不死鳥》散文系列序”)